Series Seventy-Seven was created by Erica Cordier, a Designer, who fell in love with playing paddle.

With a background in Digital Design, Art Direction and Jewelry, Erica has spent the last 20 years developing the visual identity of brands online as well as her own jewelry line.

Having loved my stint in Jewelry, I was determined to do a long overdue collection this year, but what emerged was paddlewear.

I wanted soft hats, warm gators, and laid back hoodies— fun pieces that felt good to hang around in after your match. But mostly, I wanted gear that celebrated paddle and the community and camaraderie around it.

A love of typography, bold graphic lines, and vivid colors sets the tone of S77. Inspired by the colors, patterns and play around us— our limited-edition capsules will come and go.

Why Seventy-Seven?
Seventy-seven is a lucky number and a series that everyone can be a part of. You don't need to be a Series One player to play with us. We want Series Seventy-Seven to represent the community, camaraderie and fun that paddle brings people!

Why Capsule Collections?
To keep things original. Just like each player's unique game, we want you to embrace your paddle identity on the court. Our goal is to allow every player to stand out.

What's your best quality?
We're committed to soft fabrics, quality details and fresh designs.

What's your game plan?
To see you making great plays on and off court in Series Seventy-Seven.